When you buy a new compact or slimline device like the ps2, the price is a small amount of time ago. You are paying, in large part, for convenience. When you go to a shop and find something for $100, you can instantly and effortlessly buy it.
Sure, it’s easy to say that you’re buying these products for the price because you’re using the online service, and that means you’re paying for the convenience of your Internet connection. But that simply isn’t true. We’re not just buying these products, we’re buying them for the same reason we buy a new car or big box store: they’re convenient.
Thats how we buy things. We dont just want to use the Internet, we want to use the convenience of the Internet. Its not like were using the Internet to do something we dont want to do.
Youre buying the product because youre paying for the convenience of the Internet. In that case you need to think about how the Internet actually works. Your Internet connection is the product youre paying for. Using the Internet is the service youre paying for. All you really want is the service youre paying for.
In the case of a product like the PS2 Slimline, you are paying for its convenience. The PS2 Slimline is a product with a price, and that price is going to go up as it becomes more popular. The service youre paying for is the Internet. There is really no reason to use the Internet. It just costs more than youd ever pay for the Internet.
But there is a reason for that. The Internet is a service. It doesn’t matter what it costs, as long your service provider will provide it for free to all your customers. With the PS2 Slimline, the Internet is the service your provider is providing. Without the Internet, your provider is not providing your service to everyone who wants it.
In other words, you know what the Internet costs, but you dont care. This could be because youre paying for your service (and not using the service). Or because youre paying for the service youre not using (and not using the service). Or because youre paying for a service you dont even need. It goes on and on like this. If your service provider is providing it for free to all your customers, then youre paying for that service and not for the Internet.
My friend, the CEO of a company called T-Mobile, once explained to me why he keeps his prices so low. He said it was because he doesnt care what the customer is paying for his service, he just wants the customer to pay for the service he wants to offer. You can apply that logic to your own Internet service provider.
When it comes to Internet service, it’s the same thing. You want the customer to pay for the Internet service you’re providing so your profits are greater. It’s the same logic.
The price of Internet service is a lot different than that of a phone. When you have a phone, you dont care if the customer is paying for the phone service, you just want the customer to pay for the service you want to offer. You want the customer to pay for the service that you want to offer.
