in the business of marketing and selling, there are three major types of vertical marketing systems.
The first is a corporate marketing system, or internal marketing, and is based on the company’s existing objectives, processes, and marketing strategies.
The second type is contractual marketing, or contractual marketing agreement, and is based on a companys contractual agreement with its customers.
The third type is vertical marketing, or vertical marketing agreement, and is based on a companys agreement with its customers.
Vertical marketing is, in fact, a very complex concept, and I would be very interested in your feedback on this, as I tend to fall into the third type myself. It’s important to remember that although most vertical marketing systems are set up to promote the company as a whole, they can also be used to promote the company as a whole in a specific area.
In order to promote the company as a whole, you have to first know what youre promoting. In my case, I work as a marketing manager for a small company that produces software, and I know that the products we make are good, but I also know that I need to know more about the software we offer before I can tell potential customers about it. So I spend time studying the software. The same goes for my company.
I find that there are three major types of marketing systems within companies: corporate, contractual, and promotional. Corporate systems (also called “organizational” systems) focus on the company as a whole—its mission, values, and vision, as well as the people who make up the company. Contractual systems are often used for marketing and sales activities and focus on the relationship between a company and its customers.
All of these marketing systems have their own distinctive ways of achieving their results. In our example of a corporate marketing system, a company wants to get the word out about its product so it can sell more copies at the same prices. Contractual systems tend to involve marketing and sales but tend to focus on relationships between a company and its customers.
Contractual marketing systems tend to be more of a one-way street. Companies hire you to promote your products and services, and you are in charge of making sure your customers buy exactly what the company needs to sell. Contractual marketing systems usually involve more hands-on involvement in customers’ decisions.
In my view, relationships with customers are the most important things for any company. The reason is that they are the only people who have a vested interest in what you do. They are the ones who are trying to solve problems at the same time you are. So, if you can connect with them, you can get them to buy more from you.
