Gonna be honest. I’ve been in the marketing world for so long that I’ve forgotten just how much I’ve been a sucker for marketing. I’ve been in the ‘me’ camp for so long that I’ve just given up on figuring out my own value. In the end, I think my value is still in marketing.
To me, it seems like marketing is a form of social currency. When I meet someone, I can use my marketing abilities to get them to spend time with me, and I can use my marketing abilities to earn money for myself.
I think you can probably tell that I feel like Ive seen the marketing world before. I mean, Ive read about it in books and so on. Ive even been to a few parties where Ive been able to see some of the types of marketing that are going on. But the reality is that Ive been so busy doing other things that Ive just not had time to see how marketing works.
That may seem like a small thing to talk about, but it can be a huge deal for a small business owner. In fact, the number of small businesses that have been able to survive solely on their marketing skills has been quite impressive. That is, until they were told they had to start cutting their marketing budgets in half, because it is the only way to survive. At that point it became extremely clear that a business is not all it is cracked up to be.
I know it’s easy to write this stuff, but this is a big deal. I’m talking about the actual marketing. It’s not the way you advertise that costs money. It’s the way you tell people about your product or services. When you think about it, it’s not a problem. But it is a big deal in the real world.
I remember the first time I realized that people were so busy being lazy that they could only think about how they were going to be able to create a business that they could run in a month. I was at a convention and the guy behind the table was talking about how he was going to start a business. I thought to myself, “Why the hell would I do that?” So I kept my mouth shut and listened to what he was saying.
You have to be a marketing specialist, in order to be considered a “MVP” for most start-ups. And a “MVP” is someone who’s making a significant contribution to the business.
If you’re a business owner, it’s not a matter of creating a marketing strategy (although that is a good idea), it’s a matter of developing a strategy that you think will increase the value of your business. Marketing is just a part of the process, but the importance of marketing is such that if you don’t understand it, you’re probably not going to be around in 10 years.
If youre a business owner, you are responsible for your own products, services, and people. As such, you need to do more than just hire someone to sit with your team and make sure they are doing a good job. You also need to hire a marketing consultant to help you develop a marketing strategy that you think will increase the value of your products, services, and people.
There are a lot of ways to market your business. Most of the time you’re going to use email marketing or social media to market your business. There are many more ways as well.
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