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The segment is too small to be worthwhile anymore or it has become irrelevant.

Because of changes in customer needs and preferences.

Other times, a segment may need to be discontinued due to external factors .

Such as regulatory compliance issues or governmental regulation.

Whatever the reason for discontinuing a segment.

There are two essential steps that must always take place:

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Customers need to be notified of the discontinuation so that they can prepare for its impact on their work and business operations.

Both before it happens and after it has happened.



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