A profit-maximizing firm in the short run will expand output.
While at the same time increasing the cost of production per unit.
When this happens, the marginal cost (MC) curve rises and becomes steeper than it was before.
As long as MC>MR (marginal revenue), then expanding output is profitable.
The result of a profit maximizing firm is to expand output.
Which will have the effect on increasing total costs.
This is because more units being produced has an associated increase in fixed cost per unit (FC).
Due to increased depreciation charges for machinery and equipment; overtime pay rates must be higher since there are now more hours with two workers instead of one when only producing 100 units per week.
However, we still see MC > MR so it makes sense for the company to continue expanding its level of output until marginal revenue equals marginal cost at point E .
Where they would stop expanding their productive capacity completely.
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