When I started working on this project, I had no idea what I was in store for, but I knew I wanted to contribute in some way to the world of sports marketing. I chose to create an international journal of sports marketing & sponsorship to collect the best and most current material with a focus on the US market.
What I found is that US sports marketing has been one of the most creative and innovative industries in the world for the past few decades. It’s been home to some of the greatest athletes and brands in history. All of this is thanks to the United States’ success in international sporting competition. It’s this success that has turned the US into one of the world’s leading sports marketing countries and has placed the US on the global sports marketing map.
As the US has become a leading sports market, the number of athletes and sponsors has risen and the number of sponsorship deals has multiplied. Of course the most successful of all these deals has been with Coca Cola and Pepsi, who have become household names in the US. Pepsi’s recent “World Cup” sponsorship deal with Nike has been the subject of much debate.
As far as I know the US is the only country in the world that has three companies with the same name, as Coca-Cola, Pepsi and Diet Coke.
The current Pepsi-sponsored World Cup is the 11th World Cup and the latest to have the Pepsi logo on the trophy. The last time the US had the Pepsi logo in the trophy was in 1984. No one really knows why, but maybe Pepsi figured the US was getting too big for their britches and wanted to make sure the US won by making sure it was Pepsi, not Coca-Cola.
Pepsi has sponsored the World Cup twice in the past – in 1990 and 2004. The first was in what was then the USA’s only global sporting event, the Winter Olympics. In the 90’s when the US hosted a men’s basketball tournament, Pepsi sponsored the team on television, in the arena and at the basketball tournament. That’s how Pepsi got a foothold in the US. The second was in 2004. It was just the same as the first except that the US played in the World Cup.
The US teams were actually pretty competitive during the World Cup. They were a bit of a sleeper with a lot of players whose success was due to the fact that they weren’t on the US team. For example, they had great players like Michael Jordan and Michael Thomas. But they weren’t really the team that won a lot of the time. For their part, Pepsi and Coke were the only sponsors who were at all successful.
The US team didn’t exactly make the World Cup, but they had a pretty good tournament. Even though they didn’t win a lot of games, they gave the US team a lot of credit for doing well. But the problem was that the US team wasn’t really competitive. It only got to play against teams that were much better than the US team. The reason for this is that the US team was not a team that was really that good.
The problem is that the US team wasnt really a team that made the World Cup. That is, until the last four years. Thats when the US was really competitive. Thats why Coca Cola and Pepsi were able to make it work. They knew that the US team wasnt really that good, and they could get in and sabotage it.
I think the US team was a team that did not compete, but a team that did compete. This wasnt because Coca Cola and Pepsi didnt know how to market their products, or how to get fans to take their product seriously. The US team did not compete because they didnt compete. Coca Cola and Pepsi werent able to create a competitive product.
